Internet Design Done Differently
You're "wearing too many hats" in your company. You've got to get more customers around the Nashville, Middle Tennessee area. But, you feel you're not in your "wheelhouse" when it comes to Internet Design, Inbound Marketing, and Social Media. They are always changing.
You may have even tried working with website designers or a web design agency in middle Tennessee - Spring Hill, Franklin or as far south as Columbia, but the project was handled poorly, they were not as responsive as you'd like and it seemed you were left to do most of the work in the relationship. Then you tried the DIY approach, bought a template to meet your needs, but the appeal of its low price is lost because of the poor outcomes. What good is any tool if you don't know how to use it correctly?
- Are you frustrated by lost time and money with design companies in Nashville?
- Tired of the unresponsiveness and feel like you have to do everything to "move the needle"?
- You're starting to realize the limiting constraints of your current online approach.
- Are you tired of trying to figure out marketing strategies on your own that can get you a better outcome?
"There is nothing more expensive than a cheap design that doesn't work.” ~ Michael Hyatt
We completely understand that finding the right web design and marketing solution can be confusing. The pressure to get leads and scale your business feels like searching for the Holy Grail. Search engine optimization seems overwhelming. We will help you identify the appropriate marketing strategy for your situation.
Almost every designer in Nashville can create a pretty site with lots of bells and whistles. Few do the kind of "deep-dive" research needed to help you figure out the underlying causes of the symptoms you're having. Sure, they'll look at your Google Analytics and maybe run a technical audit. And you still may end up with a "cool looking" website but it doesn't accomplish your goals, which ironically, isn't cool. The analytics and audits are just the starting point here.
We're not just about designing pretty sites. Big Picture Web Design helps service-based businesses figure out the root causes to their online challenges. Discover their actual needs and opportunities. Then create better solutions that connect with their audience.
Our proven process takes a more comprehensive look at how each part of your digital marketing strategy will fit together. Then begin the web design and development that will work for you and addresses the challenges you face.
“If you want to sell to John Smith what John Smith buys, then you have to see the world through John Smith's eyes.”
The problem is not whether you have a website or need one redesigned. The problem is that your customers do not value it. The web site is for your prospects and customers. So it needs to be designed with that in mind.
There are plenty of Internet design options that can provide off-the-shelf, one-size-fits-all solutions that solely focus on what is believed to be your broad needs. But the catch-all commodity approach doesn't actually know what your specific goals and needs are, doesn't know what your customers really want, doesn't consider your market, competition and doesn't tell you what the best strategies and tactics should be used in your specific situation. Why? Because it assumes having a website design itself is your end game.
The website is NOT the end game. If having an Internet design was all we needed, then everybody would be wildly successful. You may feel out of your comfort zone when addressing this part of your business. But there is more to this than having a website. It requires having a road map which guides you to the place you and your prospects want to go.
- Imagine gaining prospect insights that help you communicate your message better.
- Clearly understand the digital landscape - online competition, strategies, tactics, which to use and not to use.
- Make better use of your marketing budget before the internet design and development begins!!
- Get a custom tailored solution your prospects view as useful & value-added because it meets their needs.
In contrast, another Nashville web design company may buy an off-the-shelf web design template and change out the images. Then put your images and content in and sell that to you as a custom site. Then up sell you on services you may not need.
Discovery meetings with you plus our outside research will reveal findings that are the basis to a clearly defined plan and estimate.
This critical step creates the road map to your high-value website that prospects will find very useful.
With your provided information, you'll see web design layouts per the proposal that can include up to 3 rounds of revisions.
This step will result in the layouts that will apply to the various web pages site wide.
Back end Functionality is added to the custom web design. We ensure the site is mobile friendly and error free.
This enables your prospects to engage your business as they see how you'll help them "win the day"!
"...excellent to work with...very thorough and detail oriented and has increased our online presence. Highly recommended"! Heidi ~ Back to Health Family Chiropractic
We're responsive and have clear project management objectives based on discovery findings. We have weekly check-in meetings during the web design project so we both know where things are at, answer any questions, and what upcoming goals to accomplish in the next week. This ensures the project stays on track. You'll know we're meeting deliverables and milestones. It's a very transparent approach.
You don't like surprises. Same here. You'll also know the time lines, deliverables, who is responsible for a task etc. It's all spelled out before we begin the design and development.
No risk to find out more. Set up a time for a phone call. That will take 15-20 minutes to get a high-level overview of your needs and our approach. If it turns out that we do not have what you need or our conversation goes beyond the scope of what we can do, we will try to recommend someone else for you.
One Nashville Company went through the discovery process and found out that 85% of their phrases were not searched on by their prospects. The company's approach was based on assumptions and they didn't do any keyword research.
False assumptions about your customer, market, competition or seo strategies can create confusion and set up unrealistic expectations.
"The Greatest obstacle to discovery is not ignorance - it is the illusion of knowledge". ~ Daniel J Boorstin
Internet Design That Works!
Running your service-based business in Nashville and Middle Tennessee is hard. Online competition is tough. With a deeper understanding, our web design service can make it easier for you and you'll look good too!
- Gain more confidence in your executive decisions regarding your online goals.
- Have a clear path on how to showcase your expertise that your target audience values.
- Know how and where to better position your company.
- Have actionable data. A plan created for you which equips you for better outcomes.