Search Engine Optimization
Search Engine Optimization (SEO) helps your site rank well in search engines targeting keyword phrases, user intent and search trends of your prospects. The SEO strategy focuses on a human audience opposed to search engines yet following search engine rules.
Search Engine Optimization creates brand awareness via increase traffic. But what happens if SEO efforts rank your site well, increases awareness, but visitors leave the site on the same page they entered? Or the visitors go through your site, but aren't contacting you. In both cases, this happens after they've clicked through as a result of SEO.
Conversion rate optimization (CRO) is the solution. A tactic used with Search Engine Optimization to get a site visitor to engage the business on some level - filling out a form, download a white paper in exchange for the prospect's email etc.
When you add SEM (Search Engine Marketing) via PPC (Pay Per Click) etc, that gives your business an extra 'kick' as the this can be implemented quickly compared to SEO.
Search Engine Optimization services include easy to read monthly Internet marketing reports. Depending on the type of site that you have or will be designed (during which SEO should be considered), dictates how much access we have to your code and in turn the level of optimization that can be done.