SEO (Search Engine Optimization) helps your site rank well in search engines targeting keyword phrases most effective for your industry based on search trends of your prospects. Big Picture Web Design uses "White Hat" SEO. Optimization strategies, focusing on a human audience opposed to search engines yet following search engine rules. "Black Hat" SEO does the opposite. Typical SEO results are 90+% of the client's targeted keyword phrases land on the first 2 pages of search engines when following effective strategies over time. SEO is not a quick fix, but a long term ongoing tactic.
SEO creates brand awareness via increase traffic. But what happens if SEO efforts rank your site well, increases awareness, but visitors leave the site on the same page they entered? Or the visitors go through your site, but aren't contacting you. In both cases, this happens after they've clicked through as a result of SEO. Conversion rate optimization (CRO) is the solution. A tactic used with SEO to get a site visitor to engage the business on some level - filling out a form, download a white paper in exchange for the prospect's email etc.
Either you have a web site, but it's not found in search engines or it's not converting. Or you don't have a site and you need one implementing SEO strategies.
SEO services include 7 easy to read monthly marketing reports. Depending on the type of site that you have or will be designed (during which SEO should be considered), dictates how much access we have to your code and in turn the level of optimization that can be done.